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Toast to Tradition

Raise a glass to Bourbon Heritage Month with best-sellers that echo fall’s richness and warmth.

Celebrate Hispanic Heritage Month

Discover Hispanic-owned brands that bring flavor, craft, and culture to every pour.

Trending Flavors of Fall

From spiced cocktails to harvest-inspired pours, see which fall trends are moving fastest this season.

Prepare for the Seasonal Switch

September is rich with opportunities to spotlight deeper flavors, seasonal sips, and comforting rituals. 

Proof® by Southern Glazer’s makes beverage alcohol shopping simple and fast. Our customers enjoy free access, with easy-to-use tools to find, compare, and order online from our world‑class portfolio.

 Self-service that works for you

Self-service that works for you

Effortless reordering
Reorder instantly on any device from your past orders and saved lists.

Order visibility
Track order statuses, deliveries, invoices, and payments in one place.

Trusted pricing
Access the same pricing and deals online that you get with your sales consultant.

Get started with Proof
Step 1

Have your information ready.

You’ll need your Southern Glazer’s account number and a recent invoice. If you’re new to Southern Glazer’s, contact us to join.

Step 2

We’ll verify your account.

Once verified, you'll just need to set up your new password to get started.

Step 3

Log in and start ordering.

Enjoy access to our full portfolio and view pricing in your local market.

FAQs

To gain access to Proof, you’ll first need to become a current Southern Glazer’s customer if not already. You’ll need to provide your Southern Glazer’s account number and a recent invoice number to get your Proof login credentials. If you’re not a customer yet, contact us or call 866-375-9555 and we’ll help you get set up. Once you join, multiple people on your team can have their own Proof logins under the same business account.

Yes, you need to be a current Southern Glazer’s customer in order to access Proof. If you’re not a customer yet, contact us or call 866-375-9555 and we’ll help you get set up.

Proof is a free tool that gives you greater convenience, better visibility, and access to the industry’s largest selection. It also helps you and your sales consultants align on smarter strategies to grow your business.

Yes. You’ll get the same great pricing and deals whether you order online or through your sales consultant.

Of course. There’s no substitute for your sales consultant. They will still provide you with the personal service, advice, and recommendations to help you grow your business.

Boost July 4th Demand with USA-Made Favorites

Explore American‑made selections perfect for summer crowds ready to celebrate America’s 250th birthday.